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07 June, 2013

Is HTML5 the 3rd horse in the race?
byMatos KapetanakisinLanguages

We’ve just completed the largest developer survey to date and the results are starting to come in. Marketing Manager Matos Kapetanakis discusses some early insights, focusing on platform mindshare and the role of HTML5.

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27 May, 2013

Mobile Advertising versus App Store Promotion: a tale of woes and wins

John Cooper, founder of Pyxis Ventures, shares his personal experiences with promoting apps.

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Continuous Localization

27 May, 2013

Why You Should Localize from Day 1 (And How to Do it Painlessly)

Localization is key to local app adoption and revenue growth. A new guest post from Dimitris Glezos, founder and CEO of Transifex, explores the various translation solutions and workflows available today. Then he introduces the concept of Continuous Localization, a modern way of doing localization.

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BaaS Shootout - Parse Alternatives

14 May, 2013

Backend-as-a-Service Shootout (the best alternatives to Parse?)

Using a Backend-as-a-Service (BaaS) can reduce development cost and time-to-market. It’s a simple way of getting a highly scalable backend solution without significant upfront investment. In a world where an app that hits the store top charts might gain more than a million new users before you complete your next iteration of development this is worthy of serious consideration.

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Bugs Everywhere

08 May, 2013

Test Early, Test Often, Test on Everything?

Testing any mobile app presents a wide range of challenges. The often repeated but rarely followed software best practice of test early, test often is harder to adhere to than usual due to the fragmentation of the target environment and the relative maturity of tools. The increased acceptance of apps by mainstream consumers and intense competition have raised the bars for user experience and quality. There is more to test than ever, yet often very limited budget for doing so. Fortunately every challenge presents an opportunity and a vast array of tools vendors are racing to fill the gaps.

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Usage Analytics

02 May, 2013

Usage Analytics Shootout

Usage Analytics tools help developers understand their users and the way they interact with their apps. Measuring app usage in this way and using the data to help target improvements to the app can significantly improve revenues. We asked developers to rate their primary analytics tool across a range of criteria. The results tell us which are developers’ first choice tools and how they compare.

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30 April, 2013

Prototyping: needless effort or driver of perfection?

Alexis Piperides, co-founder and CEO of Proto.io, takes us on a tour across the fascinating landscape of prototyping tools. In these early days of iterative design of mobile applications, can tools and services help to drive perfection?

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29 April, 2013

The state of App Search Optimization (ASO)

There’s been much talk about App Store Optimizations (ASO) and tools are emerging to get that extra attention in app store search rankings. The good folks at XYO have been studying app search behavior since 2010. Recently, they talked to all the major ASO companies and got their feedback for their presentation on the topic. In this guest post, they’re happy to share the comments of ASO players and their own insights on the state of ASO.

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India app superpower

26 April, 2013

India – your next apportunity?

The world is getting ‘App’ified – and India is entering the fray at full force! With India rapidly growing as a major app destination, it is important to understand the underlying drivers of this rapidly growing ecosystem. Is there an “apportunity” for your app in India?

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Cross-platform tools

22 April, 2013

Cross-Platform Tools Shootout

The “write once, run anywhere” concept may be pure fantasy for most apps but sharing code across platforms is desirable and in some cases essential to making projects economically viable. With the application frameworks for all the biggest platforms being in different languages, the market for Cross-Platform Tools (CPTs) to enable code reuse is understandably the largest one (in terms of number of competing solutions) we track. The time required to evaluate all of them is far beyond what most developers can afford to spend on such research. So, which tools are the best?

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