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app businessBusiness modelsfreemiumin-app purchases

02 December, 2014

Are Freemium Apps Killing Game Developers?
byTed NashinBusiness

The rise of freemium games has been ferociously quick and it continues to accelerate at an incredible pace. It’s estimated that adults now spend, on average, 5 hours and 46 minutes online and on their mobile devices. Time spent online has now surpassed time spend watching TV.

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waves of mobile app marketing

30 January, 2014

The Three Waves Of Mobile Marketing

With over one million apps in the Apple and Google stores, you‘d think that app development has become business as usual. As we enter 2014, the making of apps is a sought-after commodity. But [tweetable]the marketing of apps remains part art, part science[/tweetable]. App marketing and advertising took off early in the history of the […]

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