Having a brick-and-mortar location isn’t enough for the average business anymore. Rather, both large and small businesses need to take the time to build an online presence for themselves. This connects them with their customer base directly and makes it easier for potential customers to find the business.  Specifically, apps have a special level of […]

So after you’ve built an app, the first task is to position it so that your potential users start downloading it. User acquisition is all about getting app downloads. After downloads start climbing — even a slow increase is okay as long as it is steady — then it is important to start focusing on retention: getting users to start integrating your app into their habits so they reach for your app regularly.

Increasing user acquisition for your app starts with app store optimization. 30% of downloads occur after someone has searched by keywords in Google Play. So getting noticed within the app marketplace can already drive up user downloads before looking at any other type of promotion.