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15 November, 2016

You’ve Built an App: Now What? Part 1: User Acquisition
byMark BoydinBusiness

Increasing user acquisition for your app starts with app store optimization. 30% of downloads occur after someone has searched by keywords in Google Play. So getting noticed within the app marketplace can already drive up user downloads before looking at any other type of promotion.

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18 March, 2014

Which App Stores Should You Use?

Publishing your app in a store can involve significant effort. Depending on your goals some stores can be more attractive than others. If you’re looking to earn direct revenue from your apps, which are the best stores to target? What follows is some general advice backed up by data from our latest survey.

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