Increasing user acquisition for your app starts with app store optimization. 30% of downloads occur after someone has searched by keywords in Google Play. So getting noticed within the app marketplace can already drive up user downloads before looking at any other type of promotion.

Publishing your app in a store can involve significant effort. Depending on your goals some stores can be more attractive than others. If you’re looking to earn direct revenue from your apps, which are the best stores to target? What follows is some general advice backed up by data from our latest survey.