There has been considerable debate about the metrics used to define performance in the smartphone industry. Because of the regionally fragmented nature of distribution, some view global market share figures with cynicism.

According to Distimo’s latest report, apps with “freemium” business models, i.e. free apps monetized by in-app purchases (IAP), have dominated revenue charts in 2013. This spurred me to take a deeper look at the “economics of free” and explore new opportunities for innovation in these business models. The Economics of Free Let’s begin by taking […]