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Recent Posts of Morten Grauballe

app success
mobile game marketing

02 July, 2015

Business Model combines Magic and Algorithms in Mobile Gaming
byMorten GrauballeinBusiness

Ad revenue and In-App Purchases (IAPs) are the two traditional revenue sources in F2P games. Developers mix the two in different quantities depending on the game genre and design. Let’s explore one by one, before we look at the next possible frontiers in the mobile games business.

mobile game marketing

24 June, 2015

The Science of Mobile Game Marketing

Two years ago, I stepped into the mobile games market when I joined Planeto in Malmö, Sweden. With more than 5 million downloads, Planeto is a leader in knowledge-based mobile gaming. The experience at Planeto has changed me as a product creator and marketer. Like many of my Scandinavian tech colleagues, I come from the […]


15 June, 2015

Forget about Gamification – It is All about the Gameplay Loop!

The gameplay loop is what the player does over and over again. It builds on the fundamental premise that delivering entertainment is hard, but when you get there, it is obvious that you have arrived. You will see it in the smile, in the clenched fist raised in the air, or a loud “damn it!” – quite magical, when it happens.

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