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Advertising RevenuePlatform selection

21 November, 2012

Mobile Advertising from MoPub & Opera
byMark WilcoxinBusiness

MoPub, a real-time bidding exchange for mobile advertising, recently published a report on their marketplace for the third quarter which shows some strong trends. The effective cost per thousand impressions (eCPM) was steady or rising across platforms through the last quarter. Android eCPM was rising much faster than for iOS. This is in sharp contrast […]

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app demand

21 November, 2012

10 Million Apps: the emerging world app demand opportunity

In a recent post on the app localization opportunity we highlighted the potential for targeting growth markets in the emerging world. Not all apps are equally suited to doing so though. For some high-profile apps such as Facebook, Google Maps or Angry Birds the demand is  global and these apps easily penetrate local markets. For […]

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app revenues

21 November, 2012

App Revenue – Android gaining on iOS fast!

App revenues for iOS Android has long since passed iOS in terms of sales, installed base and even app downloads, while total number of apps available is now about level. Despite this app revenues for iOS developers have remained consistently higher. Is that about to change? Looking at the recent device sales figures it seems […]

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freemium

20 November, 2012

Freemium beats Premium, says App Annie

App Annie Intelligence, which tracks more than 700,000 apps, reports that freemium apps – free apps that have in-app purchases – are experiencing impressive revenue growth worldwide, far outpacing premium apps in both iOS and Google Play stores. Over the last 24 months, worldwide revenues for freemium apps on iOS have more than quadrupled. In […]

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ad revenue

20 November, 2012

Flurry’s AppSpot reports average eCPM of $5.80 across interstitial, video and banner ad formats

From TechCrunch: App measurement and ad company Flurry has revealed significant traction for its iOS and Android app advertising and targeting platform, AppSpot. The platform was made publicly available in October 2012 and has attracted more than 1,000 app publishers to sign up in just over three weeks, according to the company. Flurry described revenue performance of the first 500 applications […]

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mobile developers

20 November, 2012

Methods for Monetizing a Mobile User Base (or Are Mobile Apps the New Internet?)

Mobile apps are a huge and rapidly growing business. Mobile developers have access to a greater number of users and more simple ways of monetizing their creations than any software developers before them. However, selling digital content and services directly, or advertising to users of those services are only two of many, many ways of […]

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push notifications

20 November, 2012

Do Push Notifications Increase Engagement?

Push notifications are a popular tool for this purpose. With the vast majority of app revenue growth coming from in-app purchases rather than paid downloads, it’s more important than ever to keep users engaged with your apps. Updating users about new content or activity and driving them back to the app. At the same time […]

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app localization

20 November, 2012

The App Localization Opportunity

As we showed in our Developer Economics 2012 survey, there is a massive gap between the number of developers creating applications for local languages (other than English) and the demand for local language content. For many app types, app localization is only a relatively small incremental investment on top of the original app build costs […]

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mobile revenue models

20 November, 2012

50+ mobile revenue models

This hackpad (a collaborative list composed by 150 people) has an impressive list of web and mobile revenue models, ranging from the classic ad-driven models and pay-per-download to intermediaries and commerce models. For Your Inspiration. List of web & mobile revenue models: Advertising Commerce Subscription Peer to Peer Transaction processing Licensing Data Mobile Gaming Revenue-share […]

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Backend-as-a-Service

07 November, 2012

Backend-as-a-Service – Should You Use One?

Many of the most engaging and popular apps connect to cloud services which either regularly deliver new content, enable users to interact with one another or both. Unlike a standalone application, such apps can incur ongoing hosting costs throughout their active usage life. Ideally your revenue model should mirror the cost structure. Using a Backend-as-a-Service […]

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