With the wide selection of cross-platform development tool (CPTs) available in the market, how should a developer select a development tool? The exact selection criteria will vary depending on the project and the individual developers involved. However, it’s valuable to look at the criteria other developers have used to select development tool and, even more […]

[The explosive growth of app ecosystems is creating serious bottlenecks in app discovery that only popular apps can overcome. Having 700,000 apps is great for platform vendors, but not so great for developers, whose apps are lost in the heap. Andreas Pappas takes a look at the app discovery problem and considers whether social discovery […]

W3i, the in-app offer exchange provider, released a report on December 6th showcasing recent trends in mobile app monetization. The W3iNSIDER Report breaks down data from its hundreds of game developer partners and 66 million monthly active users across iOS and Android.The data shows that smaller microtransactions ($0.99-$1.99), long thought to be the backbone of […]

With well over one million total apps available on Apple and Google app stores combined, plus hundreds of thousands on the other platforms, the competition to get on consumers’ handsets is fierce. As hundreds of apps are added each and every day, app discovery remains a largely unsolved challenge which is only getting worse. With […]

How do various forms of fragmentation of the potential audience impact the development economics? The answers will vary significantly depending on the specifics of each app but some general issues are worthy of consideration by everyone.As we pointed out recently, Android is now way ahead of iOS in terms of share of new device sales […]

An issue on mobile app testing has published on”Testing Experience”, one of the world’s leading magazines for software testers and test managers. The magazine is full of in-depth insights on app testing, from context-dependent techniques to mobile network variability testing. A great resource for anyone who’s serious about how to test their apps! Table of contents […]

One question that divides opinion among developers is when to start marketing your app. Some say if you start marketing too soon, the early interest you create will dissipate before you actually have something to sell. Others argue that you can’t start talking about your app soon enough, build a following of early adopters and […]

We’ve previously discussed the major opportunities that are emerging for developers globally, fueled by rising demand from BRIC countries and other emerging app economies, representing at least half of the world’s mobile subscribers. In order to capture these opportunities, developers can focus on two broad strategies: to “reach-out” or to “search within”. Developers that “reach-out” […]

MoPub, a real-time bidding exchange for mobile advertising, recently published a report on their marketplace for the third quarter which shows some strong trends. The effective cost per thousand impressions (eCPM) was steady or rising across platforms through the last quarter. Android eCPM was rising much faster than for iOS. This is in sharp contrast […]

In a recent post on the app localization opportunity we highlighted the potential for targeting growth markets in the emerging world. Not all apps are equally suited to doing so though. For some high-profile apps such as Facebook, Google Maps or Angry Birds the demand is  global and these apps easily penetrate local markets. For […]