logo
Community

Research Programs

BlogForum
Developer Nation Blog

Recent Posts

Backend as a ServiceCostsLeanTime-to-Market

11 January, 2013

How Much Time Could You Save With Backend-as-a-Service?
byMark WilcoxinPlatforms

Backend-as-a-Service (Baas) provider Kinvey published an interesting infographic on the average time taken to build an iOS or Android app (with a backend service) this week. The data comes from a survey of 100 developers with their estimates averaged. For apps with relatively complex backend requirements as featured in the survey, our simple analysis suggests developers could save 45% of the effort required to ship a Minimum Viable Product by using a BaaS.

READ MORE

10 January, 2013

Growth Lessons from LinkedIn

Elliot Schmukler from LinkedIn spoke at a recent Growth Hacker conference about the strategies they’d used to grow the site since he joined in 2008. His advice was very helpfully summarised by Sandi MacPherson, Founder at Quibb and is general enough to be applied to mobile apps. Read our take on his main points.

READ MORE

09 January, 2013

The “Onboarding” Problem

With some types of mobile app, getting a user to download it is just the beginning of the problem. If the application is going to be personalised to a user’s preferences, or allow them to interact with others via some online service, then they’ll need to provide some data before they can start using it. Typically the more information a user provides about themselves, the better job an app or service can do of tailoring the experience to them. Unfortunately, the more steps a user has to go through before they can start using an app, the less likely they are to complete the signup process. Getting this wrong can catastrophically alter the economics of user acquisition.

READ MORE

08 January, 2013

Which apps make money?

Andreas Pappas takes another look at the results of VisionMobile’s Developer Economics 2012 survey and comes up with interesting new insights on app monetisation: how does app revenue vary by app-category and by country? Is there a correlation between time spent developing an app and they money it makes?

READ MORE
winning on the app stores

08 January, 2013

Different Ways of Winning on the App Stores

A recent report from Canalys highlighted the extreme concentration of income distribution across the iOS and Android stores in the US. The top 25 publishers make 50% of the revenues. 24 out of 25 of those are games publishers (the 1 exception is the Pandora music streaming service). During the first 20 days of November these 25 publishers made $60m from paid downloads and in-app purchases in the US alone. Is there still room left for smaller publishers? How can smaller companies succeed?

READ MORE
re-engaging users

07 January, 2013

Advertising to Existing Users – could re-engagement reap rewards?

Currently the vast majority of mobile app advertising is used to generate new installs. At the same time, for some of the most successful revenue models, a small fraction of the most active users generate the bulk of the revenue. Free-to-play games are a good example of this model but there are similar in-app purchase driven schemes in other categories. Whilst a user is still very engaged with an app it’s likely that the most cost effective way to increase their spend is within the app. However, if an existing user stops regularly using an app then might there be more value in tempting them back in than acquiring a new user?

READ MORE

28 December, 2012

From Mobile to TV: The companion screens opportunity and the role of apps

The latest trend in app development is targeting companion screens, as a way to bridge a multi-screen experience. Guest author Peggy Allbright investigates the future of app development on companion screens -and TV apps in particular – and discusses how TV advertising has found a whole new screen to engage users on.

READ MORE
App Store monetisation

28 December, 2012

The yellow brick road of app store monetisation

Apple and Google dominate the app store game – but only in terms of size. Senior Analyst Andreas Pappas discusses the key success factors for app stores, why Google is lagging behind and how Amazon fits in the whole picture.

READ MORE
Mobile Platform wards

28 December, 2012

Mobile Platform Wars: Winners & Losers in 2012

The game of ecosystems is in full bloom, with each player attempting to draw as many developers as possible around their platform. As we finally see some signs of consolidation, VisionMobile Senior Analyst Andreas Pappas, talks about the rules of engagement and identifies the winners and losers in this game of ecosystems in 2012.

READ MORE
Appsfire Infographic

21 December, 2012

Appsfire Infographic illustrates once more difficulty to get to the top

Appsfire Infographic shared figures for the iOS App Store in 2012. The growth in the amount of apps, while still high, seems to be slowing. This might indicate that the market is maturing. Only 1 in 10 apps gets any reasonable traction at all. Only 1 in 1000 manages to get to the top 10 of […]

READ MORE
Popular Tags
developersRevenuePlatform selectionBusiness modelsCostsdeveloper toolsdevopsjavascriptMarket selectionAnalyticsdeveloper communityprogramming languagesdeveloper surveyReachAPI
Categories
Community (211)
Tips (141)
Business (136)
Platforms (74)
Tools (69)
Languages (24)
News and Resources (24)
Analysis (16)
Interviews (14)
APIs (12)
Developer Nation Broadcast (4)
Enterprise Developers (4)
Getting-started-guides (4)
Events (4)
Self-Hosting (4)
Docker series (3)
Salaries (1)
48495051525354555657

Contact us

Swan Buildings (1st floor)20 Swan StreetManchester, M4 5JW+441612400603community@developernation.net
HomeCommunityDN Research ProgramPanel ProgramBlog

Resources

Knowledge HubPulse ReportReportsForumEventsPodcast
Code of Conduct
SlashData © Copyright 2024 |All rights reserved
Cookie Policy |Privacy Policy