Apple pushed out iOS6 to its customers earlier this month. According to Pocket, a popular service that lets you “bookmark” articles you might want to read at some point in the future, over 60% of their users have already updated to iOS 6. Chitika, an analytics company, reported similar adoption rates. Within 48 hours of […]

SwiftKey, makers of a third party keyboard for Android, joined up with two technology publications to survey over 17,000 smartphones users about the number of paid applications they have on their devices. Back in 2011, 12% of Android owners said they had zero paid apps on their phone. Only 10% had 20 or more paid […]

In a previous article, we discussed revenue and costs for app developers overall. Here, we add some more detail for each platform individually. iOS iOS a healthy developer economy. The iOS economy is the one that works best for its developers: it has the lowest percentage of developers below the “app poverty line” (42%) while […]

The bar for successful apps is high: if you want your app to stick out among a million others, it needs to be well designed, user friendly and working flawlessly, all of this comes with significant development costs. In this article, we give an indication of the types of costs you need to take into […]

Developers have a range of options to choose from when it comes to generating revenue. This choice is, to some extent, dependent on business model, scale and target market. Which revenue models are most popular, and which are most profitable? Key insights and recommendations: Selling your app B2B (commissioned apps or pre-loaded on a handset) […]

Most app makers are not primarily in the game to make money. The primary reason for developer platform selection is not app monetisation, but reach; irrespective of platform, 54% of developers adopt a platform because of reach, while 43% cite low cost and 30% cite revenue potential. Moreover, out of the eight types of app […]