logo
Community

Research Programs

BlogForum
Back to blog
freemium

November 20, 2012

Freemium beats Premium, says App Annie
byStijn SchuermansinBusiness

App Annie Intelligence, which tracks more than 700,000 apps, reports that freemium apps – free apps that have in-app purchases – are experiencing impressive revenue growth worldwide, far outpacing premium apps in both iOS and Google Play stores. Over the last 24 months, worldwide revenues for freemium apps on iOS have more than quadrupled. In 2012, worldwide  revenues on Google Play have grown 3.5X. Now, apps generate 69 percent of the worldwide iOS app revenue and 75 percent of global Android app revenues. Meanwhile, premium revenues for both app stores remained relatively flat in these time periods.

This confirms earlier reports of this trend by Distimo, IHS iSuppli and others.

 

Business modelsIn-app purchaseRevenue

Recent Posts

7 Proven Strategies to Skyrocket Your Open Source Project's Visibility

July 31, 2025

7 Proven Strategies to Skyrocket Your Open Source Project’s Visibility

See post

Building Business Applications with Embedded Payroll APIs: A Developer's Guide to Modern Financial Integration

July 31, 2025

Building Business Applications with Embedded Payroll APIs: A Developer’s Guide to Modern Financial Integration

See post

Bridging Intelligence Studies and Developer Careers: Your Pathway to Cybersecurity and AI Roles

July 31, 2025

Bridging Intelligence Studies and Developer Careers: Your Pathway to Cybersecurity and AI Roles

See post

Contact us

Swan Buildings (1st floor)20 Swan StreetManchester, M4 5JW+441612400603community@developernation.net
HomeCommunityDN Research ProgramDN Surveys ProgramBlog

Resources

Knowledge HubPulse ReportReportsForumEventsPodcast
Code of Conduct
SlashData © Copyright 2025 |All rights reserved
Cookie Policy |Privacy Policy